Sales & Traffic
Demand, traffic and conversion for 1,448 ASINs across 8 reporting months, joined from the Vendor and Seller sales reports. Buy box share and replenishment out-of-stock sit alongside conversion because a conversion drop with flat traffic is almost always an availability problem, not a listing problem. Through Aug 27, 2026.
Refreshed daily 06:00 UTC
Ordered revenue
$121.5M
▲ 8.4% vs LYCalendar YTD 2026
Ordered units
888K
▲ 5.1% vs LYAll marketplaces
Shipped revenue
$116.9M
96.2% of ordered
Glance views
30.0M
Detail page impressions
Sessions
24.5M
Unique visits
Unit session %
3.62%
Units / sessions
Avg buy box
85.9%
ASIN-month average
Rep OOS %
7.0%
Vendor replenishment
Ordered revenue by month, by segmentGET_SALES_AND_TRAFFIC_REPORT · GET_VENDOR_SALES_REPORT
Units and sessions by monthGET_VENDOR_TRAFFIC_REPORT
Top ASINs by ordered revenueTop 50 of 1,448 · Data Kiosk salesAndTrafficByAsin
Traffic and conversion by brandGET_VENDOR_TRAFFIC_REPORT · GET_SALES_AND_TRAFFIC_REPORT
| Brand | ASINs | Glance views | Sessions | Ordered units | Unit session % | Ordered revenue | Rev / session | Rep OOS % | Lost buy box % |
|---|---|---|---|---|---|---|---|---|---|
| Fox Racing | 240 | 5.5M | 4.5M | 163,066 | 3.61% | $17.6M | $3.90 | 6.9% | 11.3% |
| CamelBak | 186 | 4.1M | 3.3M | 121,620 | 3.64% | $17.1M | $5.11 | 7.0% | 11.0% |
| Bell | 142 | 1.9M | 1.6M | 56,296 | 3.57% | $13.6M | $8.60 | 6.7% | 11.0% |
| Bushnell | 148 | 3.9M | 3.2M | 118,588 | 3.74% | $12.5M | $3.92 | 7.1% | 10.9% |
| Camp Chef | 96 | 1.3M | 1.0M | 37,810 | 3.65% | $10.9M | $10.51 | 7.2% | 10.9% |
| Simms Fishing | 132 | 3.2M | 2.7M | 96,840 | 3.65% | $10.7M | $4.04 | 7.0% | 11.1% |
| Giro | 118 | 2.6M | 2.1M | 75,990 | 3.55% | $9.7M | $4.54 | 7.2% | 10.7% |
| Primos | 72 | 2.1M | 1.7M | 63,694 | 3.72% | $8.6M | $5.03 | 6.9% | 11.4% |
| Blackhawk | 88 | 2.2M | 1.8M | 63,733 | 3.51% | $6.1M | $3.34 | 6.9% | 11.0% |
| QuietKat | 38 | 458K | 373K | 13,417 | 3.60% | $4.0M | $10.65 | 7.0% | 10.5% |
| Stone Glacier | 44 | 321K | 261K | 9,871 | 3.78% | $3.8M | $14.46 | 6.6% | 11.2% |
| Bushnell Golf | 46 | 819K | 669K | 24,346 | 3.64% | $2.8M | $4.21 | 7.0% | 11.1% |
| Foresight Sports | 24 | 439K | 349K | 11,645 | 3.34% | $2.3M | $6.54 | 6.9% | 10.8% |
| Blackburn | 74 | 1.1M | 885K | 31,228 | 3.53% | $2.0M | $2.24 | 7.1% | 10.8% |
Month over month by segmentOrdered revenue, 8 closed and partial months
| Segment | Jan 26 | Feb 26 | Mar 26 | Apr 26 | May 26 | Jun 26 | Jul 26 | Aug 26 | YTD |
|---|---|---|---|---|---|---|---|---|---|
| Adventure Sports | $6.2M | $6.6M | $8.0M | $8.5M | $9.5M | $10.2M | $9.2M | $5.6M | $63.9M |
| Outdoor Performance | $5.1M | $5.7M | $6.7M | $7.0M | $7.9M | $8.1M | $7.4M | $4.6M | $52.5M |
| Revelyst Golf Technologies | $520K | $527K | $629K | $716K | $723K | $767K | $747K | $471K | $5.1M |
| All segments | $11.9M | $12.8M | $15.3M | $16.3M | $18.1M | $19.1M | $17.3M | $10.7M | $121.5M |
August is a partial month: it closes on the Aug 27, 2026 pull, so the last column reads low against a full June or July and should not be treated as a trend break. Vendor and Seller rows are unioned on ASIN, which means a dual-channel ASIN contributes traffic once and demand from both sides of the account.