Marketplaces
Every screen in this application is the United States marketplace unless it says otherwise. That is deliberate: the operational detail only pays for itself where the volume is, and modelling eight marketplaces shallowly is worse than modelling one properly. This page is the rollup, and the honest statement of what is and is not covered.
8 marketplaces · 1 modelled in full
Total revenue
$155.0M
All marketplaces, trailing 8 months
Modelled in full
78%
$121.5M of revenue
Rolled up only
$33.5M
7 marketplaces
Units
1,141,512
All marketplaces
Active
5
2 launching
Weakest buy box
84%
United States
22% of channel revenue sits in marketplaces this application currently rolls up rather than models. Extending it is not a rebuild: the SP-API endpoints are regional, so adding Europe means one more region host and one more refresh token, and every page already carries a marketplace id on every row. What does change is the recovery work, because claim windows, chargeback categories and VAT treatment differ by marketplace, and pretending otherwise is how a recovery programme produces confidently wrong numbers.
Revenue by marketplaceTrailing 8 months
What extending would takePer additional region
One endpoint host. SP-API is regional, not per-marketplace: Europe is one host covering the UK, Germany, France, Italy and Spain.
One authorisation. A separate LWA refresh token per selling partner region, obtained the same way as the US one.
One Ads profile per marketplace. The Ads API scopes to a profile id, and there is one per marketplace rather than per region.
Currency and VAT. Settlements arrive in local currency, and the marketplace facilitator rules differ. Converting at a single rate is the shortcut that makes a cash bridge stop closing.
Different claim rules. The reimbursement windows and vendor chargeback categories are not identical across regions, so the recovery rules need per-marketplace thresholds rather than one set copied over.
All marketplacesRanked by revenue
| Marketplace ID | Country | Currency | Status | Coverage | Revenue | Units | ASINs live | Buy box | Return rate |
|---|---|---|---|---|---|---|---|---|---|
| ATVPDKIKX0DER | United States | USD | ACTIVE | Full detail | $121,507,721 | 888,144 | 1,448 | 84% | 13.4% |
| A2EUQ1WTGCTBG2 | Canada | CAD | ACTIVE | Rollup only | $11,178,710 | 78,774 | 826 | 92% | 15.9% |
| A1F83G8C2ARO7P | United Kingdom | GBP | ACTIVE | Rollup only | $7,411,971 | 51,615 | 652 | 93% | 15.4% |
| A1PA6795UKMFR9 | Germany | EUR | ACTIVE | Rollup only | $5,832,371 | 50,470 | 451 | 96% | 19.7% |
| A13V1IB3VIYZZH | France | EUR | LAUNCHING | Rollup only | $2,916,185 | 24,206 | 572 | 85% | 13.3% |
| A1AM78C64UM0Y8 | Mexico | MXN | ACTIVE | Rollup only | $2,551,662 | 20,501 | 741 | 93% | 18.3% |
| APJ6JRA9NG5V4 | Italy | EUR | LAUNCHING | Rollup only | $2,065,631 | 16,936 | 405 | 92% | 11.1% |
| A1RKKUPIHCS9HS | Spain | EUR | PAUSED | Rollup only | $1,579,600 | 10,866 | 582 | 97% | 14.3% |
Germany carries the highest return rate at 19.7%, against 13.4% in the modelled market. A return-rate gap of that size between marketplaces is usually sizing or a translated listing rather than product quality, which means it is a content fix rather than an engineering one. It is also currently invisible in the recovery numbers, because the reimbursement rules on Reimbursements only run against the modelled marketplace.