Advertising
Advertising sits here rather than in the Ads console because the number that matters is not ACOS, it is the spend that bought clicks on products nobody could buy. That figure only exists when campaign data and inventory data are in the same database, which is why the Ads console will never show it to you.
Sponsored Products, Brands, Display and TV · 14 day attribution
Ad spend
$0
Trailing 8 months
Attributed sales
$0
14 day window
ACOS
0.0%
Spend / attributed sales
TACOS
0.0%
Spend / total channel revenue
Wasted spend
$0
0.0% of spend
Clicks
0
0.00% CTR
Units
0
$0.00 cost per unit
Out of budget
0
Campaigns capped today
Spend against attributed salesMonthly, all ad products in scope
Wasted spend by causeJoined against availability
| Cause | ASINs | $ wasted |
|---|---|---|
Out of stock Pause the ad group or ship inbound. Amazon will keep charging for clicks on an unbuyable ASIN indefinitely. | 0 | $0 |
Listing suppressed Fix the listing defect. A suppressed ASIN has no offer at all, so every click is a dead end. | 0 | $0 |
Buy box lost A third party holds the box for part of the day. The ad sends traffic to their offer, not yours. | 0 | $0 |
Spend on unbuyable inventory, by ASINRanked by wasted dollars · aggregated across campaigns
No advertising spend is currently reaching unbuyable ASINs.
By ad productSpend, efficiency and new-to-brand share
| Product | Campaigns | Spend | Sales | ACOS | NTB share |
|---|
ACOS by monthLower is better
By brandACOS is efficiency on advertised sales, TACOS is spend against all revenue
| Brand | Campaigns | Spend | Attributed sales | ACOS | TACOS | Wasted | Wasted % |
|---|
Campaigns0 campaigns · ranked by spend
| Campaign | Brand | Product | Targeting | Status | Daily budget | Spend | Sales | ACOS | Wasted |
|---|
Advertising arrives through the Amazon Ads API, which is a separate application from SP-API with its own client id, its own refresh token and its own profile id per marketplace. That is why it appears as its own feed on Integrations. The wasted-spend column is not an estimate: for an out-of-stock ASIN it is the spend multiplied by the share of the period the ASIN had no fulfillable units, and for a lost buy box it is the spend multiplied by the share of the period a third party held the box.